Your mobile lights up, it’s the national brand manager…
“I know it’s last minute but can we change tomorrow’s POSTER copy?”
You think:
That ship has sailed!
So what do you say?
Options
Account Manager
“Totally understand and if it’s just a small tweak, we’ll work with production to see what’s possible. If it’s a bigger shift, we may need to adjust timing slightly, but let’s look at the options together.”
Account Director
“We understand the urgency. Unfortunately the file is with the printer so any changes likely mean a re-supply, extra costs, and potential delay. If it’s a minor tweak, we can try to fast-track it. If it’s a bigger rewrite, we’d need to push the print run slightly.”
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Account Manager reply…
“Totally understand and if it’s just a small tweak, we’ll work with production to see what’s possible. If it’s a bigger shift, we may need to adjust timing slightly, but let’s look at the options together.”
Account Director…
“We understand the urgency. Unfortunately the file is with the printer so any changes likely mean a re-supply, extra costs, and potential delay. If it’s a minor tweak, we can try to fast-track it. If it’s a bigger rewrite, we’d need to push the print run slightly.”
It’s Thursday afternoon and the client calls…
“I know it’s last minute but can we change tomorrow’s POSTER COPY?”
In your mind: