You finish presenting the final edit when a voice in the room asks...
“We really likeD the music in the rough cut, could we find something closer?”
You might think…
Yes, if by ‘closer’ you mean ‘Illegal’
But you say…
Junior creative: We can absolutely try, we have spent a lot of time getting here but we can brief our partners to find something closer to what you’re responding to
Creative director: I’m glad you like it, tonally we feel it’s really close to the original. Further investigation could be possible although we would need to discuss extra time and resource
